Privacy Policy (Status: February 2024)

1. Scope

We take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy. With this Privacy Policy we inform you about the nature, scope and purpose of the personal data collected, used and processed by us. Furthermore, you will be informed about your rights by means of this privacy policy. This Privacy Policy applies to all websites, applications, services or tools of smapOne AG (together: “Services”), in which reference is made to this Privacy Policy, regardless of how you access or use these services, including access via mobile devices.

Target audience

Persons under the age of 16 are not permitted to use this website under consent to the storage of cookies in accordance with Art. 8 GDPR, as long as there is no legally valid consent of the legal representatives for the consent to data processing. The same applies to the subscription to our newsletter, the use of the live chat function on this website and our contact form by under 16-year olds. In addition, we point out that our offer is aimed exclusively at business customers.


Responsible for purposes of the General Data Protection Regulation (GDPR), other applicable data protection laws in the Member States of the European Union and other provisions with data protection character is smapOne AG, Freundallee 11a, D-30173 Hanover, phone: +44 2038857211, e-mail:, website:

You can contact the data protection officer of our company at any time with any questions or suggestions regarding data protection as follows: RA Vera Barcik, Auenstraße 3, D-01097 Dresden, phone: +49 351.810804-64, e-mail:

2. What Personal Data Do We Collect and What Is The Data Used for?

Definition of Terms

Personal data is information about a specific or identifiable natural person. A determinable natural person is a person who can be identified directly or indirectly by means of a characteristic. A characteristic may be a name, an identification number, location data or an online identifier or specific information on the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person. Not personal data is data that is anonymous or aggregated and can no longer be used to identify a particular natural person, whether in combination with other data or otherwise.


The use of our website is possible without providing personal data. However, every time a website is accessed, our Internet service provider collects a series of general data and information that is temporarily stored in the log files of the web server. For example, the browser types and versions used are recorded, as well as the operating system used by the accessing system, the web page from which an accessing system accesses our website (called referrer), the sub-web pages accessed via an accessing system on our website, the date and time of access to the web page, an Internet Protocol (IP) address, the accessing system’s Internet service provider, and other similar data and information used in the event of attacks on our information technology systems.

When processing this general data and information no conclusions are drawn on the data subject. Rather, this information is needed to properly deliver the contents of our website and to provide law enforcement authorities with the information needed for law enforcement in the event of a cyberattack. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

Contact Form, E-Mail Inquiries

If you send us inquiries via the contact form on our website or by e-mail or in any other way, your details, including the contact details provided by you, will be stored in order to process the request and in case of follow-up questions. This information is always provided by you on a voluntary basis. We will not share your information without your consent. Please note that data transmission over the Internet (for example, when communicating via e-mail) may have security vulnerabilities. A complete protection of data from access by third parties is therefore not possible. Data that is entered here ( name, e-mail-address) will be handled by us within current legal regulations for the processing of the request according to Art. 6/1a or Art. 6/1b and 1f EU GDPR

Registration on Our Website

You have the opportunity to register on our website to set up a test account by providing personal data. The data collected in the process is determined by the input mask used for registration. The personal data entered will be stored exclusively for the purpose of providing the services offered and will not be passed on to third parties. Registration also saves the IP address assigned by the Internet Service Provider (ISP), the date and time of registration. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify criminal offences committed. These data will not be passed on to third parties unless there is a legal obligation to do so or the data is used for criminal prosecution.

Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from our database. The test account will then be closed and your personal data deleted. To exercise your data protection rights, we refer you to the corresponding explanations in this document. Data that is entered here ( name, e-mail-address) will be handled by us within current legal regulations for the processing oft he request according to Art. 6/1a or Art. 6/1b and 1f EU GDPR.

Subscription to Our Newsletter

If you would like to receive our newsletter, we will ask you for your name and e-mail address. We use this data exclusively for sending the subscribed newsletter. By registering, we also store the IP address assigned by the Internet service provider (ISP), the date and the time of registration. The storage of this data takes place against the background that only in this way the misuse of our services can be prevented, and these data make it possible, if necessary, to clarify committed crimes. No other data is collected. Authorization takes place via the double opt-in procedure.

Our newsletter is sent using a tool provided by Klick-Tipp Limited, 15 Cambridge Court, 210 Shepherd's Bush Road, London W6 7NJ, United Kingdom. We have concluded an order processing agreement with Klick-Tipp Limited based on the EU standard contractual clauses. The company's representative according to Art. 27 GDPR is Michael Kapst, Rotherstrasse 21, 10245 Berlin, Klick-Tipp's privacy policy can be found at Your data will not be passed on to further service providers unless there is a legal obligation to pass it on or the passing on serves law enforcement purposes.

You may revoke your consent according to Art. 6/1a GDPR to the storage of data, the e-mail address, and its use for sending the newsletter at any time, for example via the corresponding link in the newsletter.


Our newsletters contain so-called counting pixels. A counting pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded pixel, we can detect if and when an e-mail was opened by the recipient and which links in the e-mail were called. Such personal data collected via the counting pixels contained in the newsletters are stored and evaluated anonymously in order to optimize the delivery of newsletters and to better adapt the content of future newsletters to the interests of the recipient. This personal data will not be disclosed to third parties. Affected persons are at any time entitled to revoke the separate declaration of consent made via the double-opt-in procedure. After revocation, this personal data will be deleted by us. A deregistration from the receipt of the newsletter automatically we indicate as a revocation.

Comment Function in the Blog on the Website

Our website offers visitors the opportunity to leave individual comments on individual blog posts. A blog is a portal which is maintained on a website and is usually open to the public. One or more people called bloggers or web bloggers can post articles or write thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.

If someone leaves a comment on a blog post on our website, information about the time the comment was made and the chosen user name (pseudonym) is saved and published in addition to the comments left by the person. In addition, the IP address assigned by the Internet Service Provider (ISP) to the person concerned is logged. The IP address is stored for security reasons and in the event that the person violates the rights of third parties or posts illegal content through a comment. The storage of this personal data therefore takes place in the interest of our company as the operator of the website in the event of an infringement by visitors to our website. This collected personal data will not be passed on to third parties unless such a passing on is prescribed by law or serves the legal defence of our company as the data controller.


For analysis purposes our websites use HubSpot a service of HubSpot Inc., 25 First St. 2nd Floor Cambridge, MA, USA. For the data handling and storage we appointed Hub Spot Inc. in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 5187500.

So called „Web Beacons“ are used as well as „Cookies“ which will be stored on your computer and allow us to analyse your usage of our website. The collected data ( IP address, geographical position, type of browser, duration of visit of our accessed websites) is analyzed by HubSpot on our behalf to generate reports about the visits and of any of our websites.

If you as described above use smapOne services on our website we are able to connect visits of a user on our websites with their personal data (mostly name/e-mail-address) on the basis of a consent with the help of HubSpot. So we are able to record and inform users individual about preferred topics by a personalized approach.

The data handling and storage is only happening in Europe. By the use of standard contractual clauses the observance of the european data protection level especially towards your rights as an affected user towards HubSpot Inc. are protected. The legal basis fort he data handling is your consent based on Art. 6/1a GDPR. You are allowed to revoke your consent at any given time in the future.

More Information about the privacy policies of HubSpot:
More Information on HubSpot in regard of EU privacy policies:
You’ll find more information about the Cookies used by HubSpot here & here.

Invision Power Services

For our community forums, we use software and services from Invision Power Services (IPS), Inc. (901 Jefferson St STE 207, Forest, VA 24504, United States of America).

After the voluntary creation of a user account in the IPS forum software, IPS stores posts, profile information, login time and other data generated by the user during interaction with the forum software. The data is stored and processed by IPS in accordance with the IPS Privacy Policy on servers within the European Union:


Under an existing agreement, we additionally use personal information to fulfil your contract and to provide you with our services, or to fulfil our legal obligations. This includes, for example, the processing of payments and account management, the operation, the assessment and improvement of our services, the safeguarding and functionality of our services, the contact with you in the course of contract execution or other measures in the context of customer service. For these reasons, we can contact you by email, telephone or post.


We process personal data of applicants for the processing of application procedures. The processing is usually done by electronic means, e. g. if an applicant submits application documents by e-mail to us. If we conclude a contract of employment with an applicant, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements.

3. Do We Pass on Personal Data?

A transfer of data to third parties without your consent takes place only if we are legally obliged to do so or if this is necessary for the fulfilment of the contract and serves our legitimate interests, unless your rights and freedoms prevail. In order to reconcile our interests with your rights, we have introduced appropriate control mechanisms. We may transfer your personal data to the following third parties and for the following purposes:

External Service Providers

We pass on personal data to external service providers who assist us in our operations to provide technical, sales, financial or logical services to us or assist us in preventing, detecting, containing and investigating potentially unlawful acts, compliance with our legal obligations, enforcing our Terms and Conditions, defending legal claims, bill collection, affiliate and rewards schemes and other business operations.

When we disclose personal information to external providers, this is solely on the basis of an agreement that limits the processing of such personal information by the outside provider to the purposes required to fulfil the contractual obligations to us. In doing so, the external provider is obliged to take appropriate security measures with regard to this data. External providers are in no way entitled to disclose personal data that they receive from us.

Government Agencies

We pass on personal data to law enforcement agencies, government agencies, or legally authorized third parties on request for information or in connection with a preliminary investigation or suspected criminal offense, unlawful act or other act that may give rise to legal liability for us, you or another user. In such cases, we will only disclose information relevant to the investigation or request for information, such as: Name, location, zip code, phone number, email address or IP address.

Transmission to Third Countries

If we process data in a third country (i.e. outside the European Union (EU) and the European Economic Area (EEA)) or if processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or transmissions required by contract or by law, we only process or allow the data to be processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR).

When using marketing plugins or social plugins integrated on this website such as Microsoft Bing As, Google Ads, Google Analytics, Facebook, LinkedIn, Twitter and YouTube, the processing of individual data might takes place in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards. In particular, there is a risk that your data may be processed by U.S. authorities for control and monitoring purposes, possibly without the possibility of legal recourse and without our knowledge. Within the scope of your consent to the use of so-called marketing cookies, you therefore consent in accordance with Art. 49 Para. 1 S. 1 lit. a DSGVO that your data may be processed in the USA. However, if you select "only accept essential cookies" when you access this website, the transmission described above will not take place.

Legal Successor, Group Companies

In the event of a merger with another company or a takeover by another company, we may share information with that company in accordance with our privacy policy. If such an event occurs, we will require the new merged entity to comply with this privacy policy with respect to your personal information. If your personal information is collected, used, shared or stored for any purpose not mentioned in this Privacy Policy, you will be informed in advance of the processing of your data for these new purposes.

4. How Long Do We Retain Personal Data?

The storage of personal data is based on the respective statutory retention periods. After expiration of the respective deadline, the corresponding data will be deleted, provided that a) the data is no longer required to fulfil the contract and b) you have not explicitly agreed to an extended retention period and c) deletion does not conflict with any other legitimate interests of our company. Other legitimate interest in this sense could be justified, for example, by a burden of proof in a procedure under the General Equal Treatment Act (AGG) when applying for a job.

5. How Do We Use Cookies and Tracking Technologies?


Some of these websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. By using cookies, we can provide you with more user-friendly services that would not be possible without the cookie set-up and make it easier for you to use our website. Cookies are small text files that are stored on your computer and stored by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them.

Depending on the intended use and function, we divide cookies into the following categories:

  1. Technically necessary cookies (mandatory cookies) to ensure the technical operation and basic functions of our website. These types of cookies are used, for example, to maintain your settings while you navigate the website; or they can ensure that important information is retained throughout the session (e.g. login, shopping cart).
  2. Marketing cookies to tailor the content of our website to your needs and to further optimize our products by storing information about you that results from your use.

The legal basis for the use of technically necessary cookies is based on our legitimate interest in the technically faultless operation and smooth functionality of our website in accordance with Art 6 Paragraph 1 lit. f GDPR. Our website cannot function properly without these cookies. The use of statistics and marketing cookies requires your consent in accordance with Art 6 para. 1 lit. a GDPR. You can revoke your consent to the use of cookies in accordance with Art 7 para. 3 GDPR at any time for the future. The consent is voluntary. If it is not granted, no disadvantages will arise. 

You can prevent the setting of cookies through our and other websites at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Furthermore, you can delete already set cookies at any time via an internet browser or other software programs. This is possible in all common internet browsers. Disabling cookies may restrict the functionality of this website.

Technically required cookies are automatically set when using our service via the Microsoft Teams App without any separate reference to them. However, other cookies, such as marketing cookies, are not set when using our service via the Microsoft Teams app.

By clicking on videos (on a preview image, a video icon button or a text link), you accept the privacy policy of the specific video platform.

Cookieman – Consent Tool Extension

This website uses the Typo3 extension "cookieman" as content management tool. These are scripts that are implemented on a website and ensure that certain cookies are only activated after a check mark has been placed. At the same time they inform about the cookies used and document what the user has selected. The use of a content management tool is considered a technically necessary tool and therefore does not require the explicit consent of a website user. Further information on the tool can be found at

Social Plugins from Facebook, LinkedIn, Xing, Instagram, Twitter

Our website uses so-called social plugins ("plugins") from the social networks Facebook, LinkedIn and Xing as well as the microblogging services Instagram and Twitter. These services are provided by the companies Facebook Inc., LinkedIn Corporation, Xing AG, Instagram LLC. and Twitter Inc. ("Providers").

Facebook is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. An overview of the Facebook plugins and their appearance can be found here:

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Corporation is a subsidiary of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA. For data protection matters outside of the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible. Further information on LinkedIn plug-ins can be found at

XING is operated by Xing AG, Gänsemarkt 43, 20354 Hamburg, Germany. Information on the Xing plug-ins can be found at

Instagram is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). Instagram LLC is a subsidiary of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. An overview of the Instagram buttons and their appearance can be found here:

Twitter is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). An overview of the Twitter buttons and their appearance can be found here:

If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of the corresponding operator. The content of the plugin is transmitted by the respective provider directly to your browser and integrated into the page. Through the integration of the plugin, the respective provider receives the information that your browser has called up the corresponding page of our website, even if you do not have a profile or are not logged in. This information (including your IP address) is transmitted by your browser directly to a server of the provider in Europe or the USA and stored there. If you are logged in to one of the services, the respective provider of this service can directly assign the visit to our website to your respective profile.

When you interact with the plugins, for example, by clicking the "Like", "+1", "Twitter" or "Instagram" button, the corresponding information is also sent directly to a server of the provider and stored there. The information is also published in the respective social network or account and displayed to your contacts. Our company usually has no influence on the amount of data that the providers collect using these plugins. The purpose and scope of the data collection and the further processing and use of the data by the providers as well as your rights and setting options for the protection of your privacy can be found in the data protection notices of the providers.

Data protection information from Facebook:
Data protection information from LinkedIn:
Data protection information from Twitter:
Data protection information from Instagram:
Data protection information from XING:

If you do not want Facebook, LinkedIn, Xing, Instagram, or Twitter to associate the information collected through our website directly with your profile in their respective service, you must log out of the respective service before visiting our website. You can also completely prevent the loading of the plugins with add-ons for your browser, e.g. with the script blocker „NoScript“ (

Facebook Pixel and Remarketing

This website uses marketing plugins of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). When you visit a page that contains one of these plugins, your browser connects directly to Facebook's servers. The content of the plugin is sent directly from Facebook to your browser, which integrates it into the website. Our company has no influence on the extent of the data that Facebook collects with the help of these plug-ins and informs you according to its level of knowledge. By integrating the plugins, Facebook receives information about the pages visited by a user on our site. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account.

Via the "Website Custom Audiences" pixel from Facebook, so-called tracking pixels are integrated into our pages. When you visit our pages, the pixel-code establishes a direct connection between your browser and the Facebook server. Facebook thus receives information from your browser, among other things, that our page has been accessed by your terminal device. We would like to point out that as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by Facebook. If you wish to object to the use of the Facebook Custom Audiences website, you can do so at

We also use the "conversion pixel" or visitor action pixel of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). By calling this pixel from your browser, Facebook can then determine whether a Facebook ad was successful. We only receive statistical data from Facebook for this purpose without reference to a specific person. This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. As a Facebook user, you can revoke your consent to Conversion Pixel using the settings on Facebook under the following link:

Facebook's published data policy, which is available at, discloses the collection, processing and use of personal data by Facebook. It also explains what settings Facebook offers to protect your privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used to suppress data transmission to Facebook.

LinkedIn Conversion Tools: Insight Tag and Event Pixel

Our website uses the "Insight Tag" and "Event Pixel" conversion tools from LinkedIn Ireland Unlimited Company, a subsidiary of LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA. These tools create cookies in your web browser that allow the collection of information including the following: IP address, device and browser characteristics and page events (e.g., page views). This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. LinkedIn does not share any personal information with us, but provides anonymous reports about the website's target audience and ad performance. We may use this information to display targeted advertising outside of our website without identifying you as a website visitor. LinkedIn also provides us with aggregated and anonymous reports of ad activity and information about how you interact with our site. In addition, LinkedIn offers the ability to retarget through the Insight Tag. For more information about LinkedIn's privacy practices, please refer to the LinkedIn privacy policy at

LinkedIn members may opt-out of having their personal information used for promotional purposes in their account settings by clicking the following link ("Opt-out"):

Google Ads

Our website has Google Ads integrated. The operating company is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose is to promote our website by displaying interest-relevant advertisements on third-party websites and in the search results of the Google search engine. If a person reaches our pages via a Google advertisement, a so-called conversion cookie is stored on their system (for cookies, see the explanations above). A conversion cookie loses its validity after thirty days and does not serve to identify the person concerned. However, it can be used to track which subpages have been accessed on our site. In addition, the data and information collected is used by Google to compile visit statistics for our website, which are used by us to determine the total number of users who were referred to us via Ads ads, to determine the success or failure of the respective ads and to optimize our ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify individuals.

Whenever you visit our Internet pages, personal data including the IP address of the Internet connection used may be transmitted to Google in the USA and stored there on Google servers. Google may pass this data on to third parties. As described above, the setting of cookies by our website can be generally prevented at any time by means of a corresponding setting of the Internet browser used and thus the setting of cookies can be permanently rejected. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the system of the visitor to a website. In addition, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs. It is also possible to object to interest-related advertising by Google. For this purpose, the link must be called up from every internet browser used and the desired settings must be made there. Further information and the valid data security regulations of Google can be called up under

Our user analysis also uses Universal Analytics. This enables us to obtain information about the use of our services on different devices ("cross device"). Using cookie technology, we use a pseudonymised user ID that does not contain any personal data and does not transmit it to Google. The data collection and storage can be contradicted at any time with effect for the future by a browser plug-in of Google ( You must perform this opt-out on all systems that you use, for example in another browser or on your mobile device. More information about Universal Analytics can be found here:

Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600, Amphitheatre Parkway Mountain View, CA, 94043, USA. The purpose of the Google Analytics component is to analyse visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile for us online reports showing the activities on our websites, and to provide other services related to the use of our website.

Google Analytics uses “cookies” for this purpose. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. For more information about how to handle user data on Google Analytics, see the Google Privacy Policy:

You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you might not be able to fully use all functions of this website you may also prevent the collection by Google of the cookie-generated data related to your use of the Website (including your IP address) and the processing of such data by Google, by downloading and installing the browser plugin available at the following link:

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

We use the function “activation of IP anonymization” on this website. Your IP address will be shortened and anonymized by Google if your access to our website is from a Member State of the European Union or from another state party to the Agreement on the European Economic Area. Your IP address detected by Google Analytics will not be merged with other data provided by Google.

We fully implement the strict requirements of the German data protection authorities when using Google Analytics. Additional information and Google’s privacy policy can be found at: and at

Our user analysis also uses Universal Analytics. This enables us to obtain information about the use of our services on different devices ("cross device"). Using cookie technology, we use a pseudonymised user ID that does not contain any personal data and does not transmit it to Google. The data collection and storage can be contradicted at any time with effect for the future by a browser plug-in of Google ( You must perform this opt-out on all systems that you use, for example in another browser or on your mobile device. More information about Universal Analytics can be found here:

Google Remarketing

This website uses the remarketing function of Google Inc. ("Google"). This function is used to present interest-related advertisements to visitors to the website as part of the Google advertising network. The website visitor's browser stores so-called "cookies" on your computer for this purpose (for cookies, see the explanations above). These pages may then display advertisements to the visitor that relate to content previously viewed by the visitor on websites that use Google's remarketing feature. According to Google, it does not collect any personal data during this process. However, if you do not want Google's remarketing function to work, you can always deactivate it by making the appropriate settings at

Google Optimize

This website uses the web analysis function Google Optimize. The provider is Google Inc, 1600, Amphitheatre Parkway Mountain View, CA, 94043, USA.

A/B tests are used to improve the usability and performance of online offerings. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements can differ. Then, based on the users' behavior, e.g., longer time spent on the web page or more frequent interactions with the elements, it can be determined which of these web pages or elements are more likely to meet the users' needs. Only anonymized usage data and information about test variants are collected, aggregated and stored.

Google uses "cookies" for this purpose (for cookies, see the explanations above). The information generated by cookies about your use of this website is usually transferred to a Google server in the USA and stored there. You can find more information on how Google handles user data in Google's privacy policy at

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by cookies and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:


This website uses Hotjar, an analysis software of Hotjar Ltd. ("Hotjar"), 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe, With Hotjar it is possible to measure and evaluate the usage behaviour (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the "tracking code" and "cookie" about your visit to our website is transmitted to and stored on the Hotjar servers in Ireland.

The following information is processed by the tracking code: The IP address of your device (anonymous), the screen size of your device, the device type and browser information, the country of access and preferred language. In addition, the following information is automatically generated by our servers when Hotjar is used: The referring domain, pages visited and date and time of website access.

Hotjar will use this information for the purpose of evaluating your use of our website, compiling reports on such use, and providing other services relating to website usage and internet evaluation of the website. Hotjar also uses third-party services such as Google Analytics and Optimizely to provide services. These third-party companies may store information that your browser sends when you visit the website, such as cookies or IP requests. The cookies that Hotjar uses have a different "lifetime"; some remain stored for up to 365 days; others only remain valid during the current visit.

For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy statements. You can prevent Hotjar from collecting this information by clicking the following link and following its instructions:

Matomo (formerly Piwik)

This website collects and stores information about visitors to our website for optimisation and marketing purposes using the web analysis service software Matomo (, a service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand ("Matomo"). From this data, pseudonymised user profiles can be created and evaluated for the same purpose. Cookies can be used for this purpose (for cookies, see the explanations above). The data collected using Matomo technology (including your pseudonymised IP address) is processed on our servers. The information generated by cookies in the pseudonymous user profile is not used to personally identify visitors to this website and is not merged with personal data about the bearer of the pseudonym.

If you do not agree with the storage and evaluation of this data from your visit, you can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. Matomo also supports the "Do Not Track" method of current web browsers. If you wish to prevent the analysis of your web behaviour in general, we recommend that you activate this option in your browser. More information about the privacy settings of the Matomo software can be found at the following link:

Microsoft Bing Ads

On our pages we use the Conversion Tracking of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads stores a cookie on your computer if you have come to our site through a Microsoft Bing ad. Microsoft Bing and we can thus recognize that someone has clicked on an ad, been redirected to our site, and reached a predetermined destination page (conversion page). We only know the total number of users who clicked on an ad and were redirected to the conversion page. No personal information about the identity of the user is disclosed.

If you do not want Microsoft to use information about your behavior as described above, you can refuse the setting of a cookie, for example by changing your browser setting to refuse all cookies automatically. You may also refuse the collection of data generated by the cookie and relating to your use of the site and the processing of such data by Microsoft by clicking on the link below: Declare your objection. For more information about Microsoft and Bing Ads privacy and cookies, please visit the Microsoft Web site at


This website has integrated components from YouTube. YouTube is an internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them for free. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Information about YouTube plugins you find at:

Each time a single page of this website is accessed on which a YouTube component (YouTube video) has been integrated, the Internet browser on the visitor's information technology system is prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. As part of this technical process, YouTube and Google may obtain information about which specific subpage of our website was visited by the respective person. This information is collected by YouTube and Google and may be assigned to the respective YouTube account of the person concerned.

YouTube and Google receive information through the YouTube component that someone has visited our site whenever that person is logged into YouTube at the same time as they visit our site, regardless of whether they click on a YouTube video or not. If such transmission of this information to YouTube and Google is not intended by the person concerned, he or she may prevent such transmission by logging out of his or her YouTube or Google account before accessing our website.

The data protection regulations published by YouTube, which can be accessed at, provide information about the collection, processing and use of personal data by YouTube and Google.


On our website we also use advertising services provided by N.Rich. The service provider is N.Rich Technologies Oy, a Finnish limited liability company (c/o TulosSatama Oy, Kirkkokatu 1, 70100 Kuopio, Finland).

With the support of N.Rich, we are able to proactively generate purchase intentions in the B2B area. For this purpose, pseudonymized personal data (e.g. IP address, e-mail address, hosted web pages, user behavior) is collected with the help of cookies and the N-Rich tag installed on the website. The data is processed for a maximum of 24 months.

You can learn more about the data processed through the use of N.Rich in the privacy policy at

The legal basis for the processing of your data is your consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time by objecting to tracking by N.Rich. To do so, use the N.Rich opt-out form at or activate the "Do Not Track" function of your browser.

6. What Options and Rights Do You Have with Regard to the Processing of Personal Data?

Legal basis

Unless the legal basis is explicitly stated in the individual case, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfilment of our services and the execution of contractual measures as well as the answer to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing for the protection of our legitimate interests is Article 6 (1) lit. f GDPR.


You have the right to revoke your consent to receive the newsletter at any time. For revocation, there is a corresponding link in each newsletter. Furthermore, there is the possibility to unsubscribe at any time directly by phone, e-mail or mail from the newsletter dispatch.


According to Art. 15 GDPR, you also have the right to information on the type, scope and purpose of the stored personal data, the right of correction pursuant to Art. 16 GDPR, the right to cancellation under Art. 17 GDPR, the right to restriction of processing according to Art. 18 GDPR, the right to object in accordance with Art. 21 GDPR and the right of data transferability under Art. 20 GDPR. With regard to the right to information and the right to erase, the restrictions under §§ 34 and 35 BDSG apply. In addition, a right of appeal to a data protection supervisory authority pursuant to Art. 77 GDPR combined with § 19 BDSG applies. If you wish to exercise your rights, contact us via the contact details provided. Upon your request, we will delete your personal information as far as this is possible under your contract and in accordance with applicable law.


If you ask us to cease all or part of the processing of your personal information, or if you revoke your consent (if applicable) to the use or disclosure of your personal information for the purposes set out in this Privacy Policy, we may be unable to provide you all services. Please note that this does not automatically release you from payment obligations under existing contracts.

7. How Do We Protect Your Personal Data?

Your personal information is protected by technical and organizational security measures to minimize risks associated with their loss, misuse, unauthorized access, unauthorized disclosure and alteration. For this purpose, we use firewalls and data encryption, as well as physical access restrictions for our data processing facilities and data access authorization controls and other security measures. Subcontractors are obliged to comply with data protection regulations in accordance with Art. 28 (4) GDPR. Further information is available upon request.

8. Miscellaneous

We may revise this Privacy Policy at any time by posting the amended version on this website and at the same time indicating the date of entry into force of the amended version. Customers might also be informed by e-mail of any significant changes to this privacy policy.